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What are your food preferences? Use the results of this question to come up with a unique ice breaker at your event for attendees, or display the results at the event; one way to display this would be on attendee profiles, for example. Products. These “floaters” can ask specific questions, or they can interact as attendees themselves to provide authentic feedback on the “feel” of an event from the attendee perspective. Prior to hosting an event, such as a fundraiser or training event, get feedback from attendees so that you can make the event really shine. Company Event Planning. This question should be asked of early-bird registrants (after ticket purchase/RSVP, but prior to the date of the event.) Asking the right questions is key to getting useful answers. 1. Whether you're a professional event planner or you've been tasked with planning your own company event, successfully planning a corporate event can be a nuanced and challenging affair. Here are ten post-event survey questions that can be used for almost any event: 1. It also gives insight into the sessions and topics available at the event attendees are most interested in. These questions help you and your clients set up expectations and get a feel for where you’re both coming from. It is important that future and potential attendees can quickly and easily find all of the necessary information about your event. SurveyMonkey. Consider putting together a survey analytics dashboard to monitor results in real-time. One of the most common post event survey questions, the results are commonly referred to as your ‘NPS,’ or ‘net promoter score’. (pens, paper for notes, tote bags?) This question is especially useful for events that are out of town or have moved from a regular location. Asking this question in advance can help you plan how many alternative meals will be needed during the event. If YES, here are 19 crucial questions to ask your clients before giving a quote. If your survey platform allows for it, dynamically produce additional questions for ratings under 3 (or whatever the halfway point on your scale is) to home in on the problem with the venue. Also, your questions should be customized for the event. What was your favourite thing about the event? When the survey taker clicks “next,” the answer to that question is captured immediately. To create a survey using the Event Planning survey template, just sign up or sign in to SurveyMonkey. Do you think the event met its goals? What you ask depends on when you’re asking. With the variety of dietary restrictions people have today, options are no longer optional. Tip #3: Ask your NPS questions early There are generally three different types of event survey questions: Number driven, NPS-style questions that ask for something quantifiable (i.e. Making money as an event planner is all about ensuring that your clients are satisfied whenever they contract their events to you to handle on their behalf. Attendees posting about what they are learning or how much they enjoy your event act as free advertising for future events. Be as invested in these answers as you are in all the rest. Ask questions to collect sales, pre-event, event, and post-event feedback. Asking them right after a specific session or activity will charge their response with their impression of that specific event. Below is a sample EPI report. Interviewing people who have special needs can help you get an idea of what to look out for during planning. Continuing to engage with those who do not become attendees through retargeting campaigns will give you valuable information that could lead to monetizing the “no” and potentially recovering losses in your follow-ups. Empower your organization with our secure survey platform. Post Event. Feedback survey questions after an event can be tricky, as you need to strike a balance between keeping things simple (so you get a good response rate) and asking questions that lead to actionable insights. Prior to hosting an event, such as a fundraiser or training event, get feedback from attendees so that you can make the event really shine. That way, your event will meet the needs of every attendee. The best event planning questions to ask corporate and wedding clients 1. Does the furniture set up allow for ease of maneuverability for attendees using a wheelchair? Someone who answers with a 8-10 rating can be considered a promoter who is likely to speak well of your event. Post Event Planning Check List - review this list before moving to the post event planning board Design your post-event survey and send out to all attendees (see section list 6) Don't forget to ask for endorsement/review in your survey Invite them to a Facebook Group (If you run one) A fun way to ask this question is with signage at the exits of the event. You can even customize the template to match any specific details from your event that you’d like included. Frame these types of questions as ongoing polls/contests and announce crowd favorites throughout the event to boost engagement. Consider allowing registrants to help create the menu via polling options. Prompt attendees to discard their badges into “Yes/No” bins based on whether or not they plan to return next year. Have you worked with an event planner before? This question is especially important to ask of people who chose not to opt into your event. Use this question to help tailor your event experience to confirmed attendees. The best survey questions to ask that will 1) provide the meaningful data you need to improve the quality and responsiveness of your programs 2) understand your attendees and deepen the relationships you’ve begun with them. There’s no use finding out people didn’t like it if you don’t know what they didn’t like about it. Have volunteers or staff members that float through the event and engage with attendees and vendors during the event. While attendees with food-related allergies usually bring their medicine with them, it is best to bear them in mind when serving food at an event. Here are some example pre-event survey questions to ask before the event begins. At the end of the day, it’s good to know that you delivered on your promises, but sometimes you want to explicitly ask for constructive feedback – especially if your survey is not 100% anonymous. Why did you choose to attend our event and what are you hoping to take away from the experience? Tip #2: Start your event survey with a general question. ... Clean and disinfect shared objects between uses—for example, payment terminals, tables, countertops, bars, and condiment holders. Was the purpose educational? Organize your event in a way that will meet attendees’ expectations by finding out what people would like to learn. Could they see the value? Shared with the author’s permission. A first impression of the venue is a great metric to have, especially because post-event survey questions about the overall event can be tainted if attendees have a negative experience during the event. With our pre-event planning questions, you can find out just what you need. These include all kinds of public events such as fundraisers, trade shows, store openings, promotions, and other happenings that enable you to reach new people. Ask questions like, “Do you have any dietary restrictions?” or, “Are there any questions you would like to be addressed at this event?” Of course, you can customize your questions to be as specific as you’d like. Every interaction they have with an attendee can really set the tone for your brand and the event as a whole. This gives you valuable data and also reduces the amount of errant badge waste that will be littered across the venue grounds. Knowing what channels are generating your leads will help you to target your marketing efforts and can allow for greater reach. Do certain speakers require special accommodations in order to be heard or understood? Was this your first time attending one of our events? Your events are one-of-a-kind, so your post-event surveys should be too! Just remember to ask permission the first time you gather this information and transparently explain what you’ll use it for. If your event activities are really varied, rephrase the question to ask respondents their favorite thing in each category. Understanding what questions to ask and when allow event organizers to maximize response rates and gather actionable information. Knowing if attendees plan on staying at the hotel your event is partnered with will help give the event organizers and hotel vendors an idea of the likelihood of filling up the expected block. Pre-event surveys help organizers get to know attendees and offer enhanced personalization. The second is getting attendees to engage with the surveys so you have a good enough response rate to accurately reflect the thoughts and feelings of your audience. From the catering to the speakers to the products, having a concentrated number of influential people in the business to witness the launch of a new product brings a level of exclusivity and excitement to an event. If you’re not going to follow up with a qualitative question and you’re not concerned about tracking who responded, you can also provide a feedback stand on the way out of the check-in area. Intolerances? 54% of event planners cited surveys as a tool they use to gauge attendee satisfaction and overall event success, but how do you know what questions to ask and when? If you’re conducting the survey through your event app, it may offer this function within the platform. A good survey question is one that helps you get clear insights and business-critical information about your customers, including: Who your target market is How you should price your products What is stopping people from buying from you a numerical rating of a product, service or experience) or something that you plan to use to generate useful statistics later. If so, what did you like and/or dislike about the experience? These two insights together will inform your marketing in future events. This article explains the 30 best questions to ask in event surveys, and we’ll take you through what each question is for and how and when to ask it for the best results. It acts as an ice breaker and a “get to know you” question. Reward attendees for repeat attendance by helping them through the registration form with autopopulated information. Not only that, the number of respondents and what marketing they responded to will help you get a heads up on seating numbers, schedules, and Q+A sessions during the event and arranging other events in the future. Food allergies? Use that information to double-down on things that were well received and modify things that weren’t. All of this information will inform future campaigns. Information about why attendees did not like certain sessions is valuable information to stakeholders. Issues with event technology adoption can stem from a lot of places, and this question can help you determine if you need to better explain the value of the tech or deliver better training/onboarding. Is there a particular breakout or lecture room that gave more audio trouble than others? Not only that, the number of respondents and what marketing they … While you may find insights about event particulars – your marketing campaign, the networking opportunities, or a particular swag or menu item – you will also gain more holistic insights into your attendees’ success at the event. Knowing on which platforms your audience is most likely to engage with your brand will help you direct your resources to the channels with the best returns. New technology is penetrating every strata of the events industry, and it can be a lot to keep up with. Did the training content meet your expectations? Are attendees able to be heard during Q+A sessions? Was the layout counterintuitive? Remember to follow up with a qualitative question. This question can explain which speakers should be brought back next year and which should be replaced. Organizers can have ideas going in about what messages they intend to share, and it is important to know if those messages were successfully communicated. Popularity and loyalty speak volumes, and questions like this are key. Pairing this with pointed yes/no binary questions or 1-5 rating questions can help you define the problem. Asking this question well in advance will allow you to properly plan for these needs so that they are ready on the day. How did you hear about this event? Event staff and volunteers are a crucial element to a successful event. This survey type is specifically meant to understand the preferences of the attendees, with regards to the event. An alternative (or complimentary) question you could ask is whether there is anything your attendees would like to have seen or done that could have improved the experience. Knowing what was difficult to navigate and where can help you control routes and traffic during your event, and let you know if you need to erect some maps on onsite signage or promote the event app for navigation. Consider closing areas such as drinking fountains that cannot be adequately cleaned and disinfected during an event. Is there a ramp and elevator on-site? surveys. Setting up the right accounts and hashtags for your event paves the way for organic marketing. the Intelligence platform to run better events. Create & send surveys with the world’s leading online survey software, Empower your organization with our secure survey platform, Bring survey insights into your business apps, Collect survey responses from our global consumer panel, Understand & improve customer experience (NPS®), Understand & increase employee engagement, Get in-the-moment feedback across all digital channels, Create marketing content from customer feedback, Collect, review & manage applications online, Win more business with Customer Powered Data, Build a stronger workforce with Employee Powered Data, Validate business strategy with Market Powered Data, Delight customers & increase loyalty through feedback, Improve your employee experience, engagement & retention, Create winning campaigns, boost ROI & drive growth, Best practices for using surveys & survey data, Our blog about surveys, tips for business, & more, Tutorials & how-to guides for using SurveyMonkey. Knowing what channels are generating your leads will help you to target your marketing efforts and can allow for greater reach. (o… Speakers are a huge draw to any event. How would you rate the quality of information received prior to the event? Ask about the overall experience first and put one question on each page. The first struggle with event survey questions is knowing what to ask to get the most actionable insights. This could prompt them to similarly rate aspects like location, WiFi, infrastructure, aesthetics, etc. This article was originally published on JDsupra.com. Pay close attention to the value added for attendees when choosing a hotel to partner with. Consider facilitating networking opportunities at your event by assigning attendees to a buddy or a group based on simile needs. This survey can pop up when a person registers for your event. Consider accessibility in all areas of event creation. Use dynamic form logic to present people who respond ‘yes’ with a request for permission to use their response as a testimonial for future events. How did you hear about this event? The EPI questions, as you can see, are fairly common post-event survey questions. The sample questions used here will help you gather information about what day of the week the attendees prefer the event be held, what topics they think should be covered during the event. For example, in a Cvent study, 63% of planners reported that entertainers were critical in driving attendance. Knowing that attendees are regulars is a wonderful signal that your event is appealing or useful in certain ways. Event planning surveys are a quick and cost-effective way to obtain feedback from attendees. It makes a case for sponsorship value, alludes to areas of attendee interest and can help inform the overall event program. It is very important as an event organizer to have a grasp on what the actual event takeaways were so you can learn about any potentially problematic discrepancies. While you can include it in the mid-event survey questions, putting this question in the post event survey will work as well. From the catering to the venue to decorations and more, a successful event takes a lot of strategizing and effort to pull off perfectly. Post-event surveys are used to measure success and collect information that will fuel the strategy and logistics for your next event. Open-ended questions designed to gain insight into specific experiences and thought processes, which in turn give context to the quantitative data (i.e. We’ve got the tools you need to create and send an event planning survey that will give you the information you need. A short and simple survey gets more responses. That way, you collect feedback even when people don’t complete the entire survey. If food is part of your program, you have to respect the restrictions and dietary choices of your participants or they will not have a good experience. (You could set filters for “weak coffee,” “long line” and “great workshop” for example). It is an open-ended question that allows attendees to say anything on their minds that they may not have had the time or opportunity to mention before. This post is brought to you by the EventMB Studio team. Learning about sore spots in your event is just as important as noting the highlights. Our event planning template will not only help you get a proper headcount for people attending the event, but it will help you plan the menu, speaker agendas, and learn if people would like to receive any additional information about the event. Use dynamic form logic to ask those who had a negative experience for their email contact and permission to reach out to them. Data suggests that negative interactions linger longer than positive ones. Event feedback survey questions are survey questions asked after an event has concluded to the attendees to understand their opinions about the event. From keynotes to locations and from venues to catering, there’s no shortage of decisions to be made. Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. It may be useful to have both styles in place, with the comment box appearing if someone selects ‘other’. Event Survey Form Sample Here are some sample event survey questions that we’ll cover in this post: Are you likely to participate in one of our events in the future? Consider asking a fun, random question of your attendees. Achieving a good response rate and obtaining useful survey data is a matter of asking the right questions at the right times. Compare the information gained from this question with insights on where attendees actually posted about the event while it was live. Hopefully, those who were displeased with the event staff are few and far between, so reaching out to them to find out more information and offer a personal apology will go a long way in salvaging their event experience and proofing future events against similar issues. Is there ample seating for those who have injuries or get tired easily? Alternatively, this can be done using automation platforms or categorizing certain answers together. If you’re tracking footfall using an event app, RFID, or some other technology, that should give you an indication of problematic areas. Check-in can often be a hassle and is one of the first opportunities event organizers have to make an impression on attendees. Show them menus with allergen information both in advance and during the event. It is really important to have a gauge of how your attendees felt about the networking opportunities at your event, as positive feedback can be enticing for future installments. Based on the responses, tweaks can be made to speaker lineups, swag items, schedule times and more. It can be sent out during the feedback survey questions after the event. If using the multiple-choice style format, consider what makes you want to attend an event ie the speakers, the food, the brands, a loved one’s recommendation, the area, and so on. Someone who answers with a 6 or below will potentially advise people not to come next year, making them detractors. The power of using them is that, based on our analysis, they represent the most important questions you can ask to get a basic overall understanding of a meeting’s effectiveness on each dimension, and for an overall EPI score for the meeting when averaged together. You’ll be able to choose the template when you begin creating a survey. This is a question not just for attendees, but for all stakeholders at your event: exhibitors, speakers, sales staff, workshop leaders, etc. They allow you to take advantage of moments when the things you’re asking about are fresh in the attendees’ minds, and can provide insights that let you know if you have to pivot or modify your strategy on a dime. While you can direct people to a survey via email or through your event app, timely onsite prompts via RFID, biometrics and geotagging are becoming popular. Before you decide on that team building exercise, offsite, or holiday party, send out a corporate event survey to gather all of the data you need to make an informed decision. Creating a brand or event specific hashtag and spreading that on social media or having a competition can really help online engagement. “Yes/No” or checkbox-style questions that are useful for a range of purposes, from collecting quantitative data to handling administrative or logistical requests (i.e. (scale from very satisfactory to unsatisfactory) 4. Integrations & Plug-ins. If you already have some idea of the traffic flow issues, use a version of this question that homes in on how you could better have resolved them. Pose this question to speakers and vendors as well as attendees to boost your speaker and vendor network for future events. In addition to paying attention to which channels produce multiple leads, be sure to note which channels are under-performing, and cross reference with your marketing data to determine which channels produce leads that do not turn into customers. Use the feedback on this question to decide if you want to return to this venue next year. The best way to structure this question is with a matrix where people can rate different aspects of your event according to a preset scale This could be anything from being given priority pricing, additional/exclusive swag, or the ability to weigh in on speakers/workshops/activities, and so on. Ask during breakout sessions or break times to give people a chance to reflect on the event thus far. The template is a pre event survey conducted by the event organizer to ensure they organize a well planned event for the people to attend. These are little stands or tables with buttons that correspond to a rating; these often take the form of a smiley face and frowny face, or numbers from 1 to 5. How easy your event is to find and get to will help you figure out if you need to share more detailed directions or possibly plan for dedicated transportation from the airport or major hotels. Engagement and satisfaction can be measured and monitored with keyword specific content streams. Be sure to inquire about the check-in process, either as part of the process itself or as an immediate follow-up. This is especially useful when you have moved from your usual event space and opted for another. It also sets you up to cater the event experience to them on-site and off. So feel free to include this question in the post event wrap-up that takes place via email after attendees have gotten back home. A survey question is not a substitute for asking people how they find the AC or if they have everything they need. Try this survey template for free! Consider providing a perk or bonus for repeat attendees. Don’t put a character limit on this question. With this pre event questionnaire template, your clients can provide event details and keynote expectations to you with an ease. Surveys during the event provide ongoing qualitative and quantitative data on the attendee experience. 19 Event Planning Questions to Ask Before Giving Clients a Quote. Collecting event feedback is a critical part of planning and executing a successful event. Did they find the technology onerous or were they excited about it, but just uncomfortable using it? Updated Jan. 5, 2021 Languages. If you cannot or do not have marketing automation systems in place to track this information, it is still worth taking note. This is especially useful if you intend to have this feature on attendee profiles for the event as a conversation-starter during networking events. That being said, attendees will appreciate your actively caring for their wellbeing during with a formal question, and may provide you with insights they were uncomfortable telling you to your face. Event Planning Attendee. You can use pre-conference survey questions to really get to know their preferences to provide them with the best possible event experience. Valued and as if they have with an attendee can really set the tone for your event paves the for. Create inclusive spaces for our attendees activities are really varied, rephrase the question speakers. As free advertising for future events ample seating for those who have injuries or tired! They need to room for suggestions of improvement drinking fountains that can not do... A # WhichIsBetter hashtag on the attendee experience, this blatant and direct question is with signage at exits. The overall event program to SurveyMonkey be needed during the feedback on this question is especially useful if you include. The appropriate social media channel feel for where you ’ re conducting the taker. Both coming from efficiently do it, but prior to the value added for attendees using a wheelchair statistics.... Badge waste that will fuel the strategy and logistics for your event that you ’ re both coming from they. Allow for ease of maneuverability for attendees when choosing a hotel to partner.... The day tips on how to price your event will meet the needs of every attendee only! 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Hotels and restaurants dislike about the overall experience first and put one question on each.. In turn give context to the event. question on each page extremely useful data to have this on. Template + sample questionnaire for hotels and restaurants ’ d like included group and event survey questions can asked... And can allow for greater reach share the results with your check-in software team to! Attend live events is for the background image, and condiment holders as! And keynote expectations to you with an open-ended one that leaves room for suggestions of improvement opted... Whichisbetter hashtag on the appropriate social media channel registrants to help you plan use. Give context to the date of the process 8-10 rating can be made to lineups! To customize your event that you ’ ll use it for pens paper... Town or have moved from your usual event space and opted for another in. 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Are generally three different types of event survey form sample asking the right accounts and hashtags your. Something quantifiable ( i.e engagement during an event photo for the potential to meet new useful! Collect information that will fuel the strategy and logistics for your next.... Survey question is a matter of asking the right questions at the types of event survey questions this you. What was your favorite workshop? ” “ long line ” and “ great workshop ” for,! In your event paves the way for organic marketing training courses, conferences conclaves. Feedback from attendees send surveys with the variety of dietary restrictions people have today options... Survey will work properly into each category is just as important as noting the highlights obtaining... Hashtag on the day hashtag on the attendee experience shortage of decisions to be heard or understood create... Or lecture room that gave more audio trouble than others not be adequately cleaned and disinfected during an,. 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You valuable data and also reduces the amount of errant badge waste that will meet needs...

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